Relentless: From Good to Great to Unstoppable by Tim S. Grover is the first book I’d recommend when it comes to trying to get more out of your life. Grover is unforgiving in his advice, and while it may come off as a tad harsh, I think it’s a refreshing change of pace from the “don’t be too hard on yourself” culture.
To Grover there are three types of successful people in the world. Grover is a trainer for professional athletes, but he notes how this distinction holds true in all walks of life.
- A cooler
A cooler is on the bottom of the totem pole but don’t mistake this to mean a cooler isn’t a success. A cooler is good. If you give a cooler a task, they will execute it exactly as you expected. In school, a cooler gets straight A’s by following the rubric exactly as it is printed and submitting all assignments exactly on deadline. A cooler waiter will never mess up an order. A cooler personal trainer will help you lose exactly how much weight you want to lose.
Coolers are good. Closers are great.
2. A closer
A closer is who you bring in to handle what coolers can’t. A cooler is great when everything goes as expected, but they can’t handle unexpected obstacles. A cooler salesmen can execute a perfect sales pitch that works 90% of the time. But what happens when the customer asks a question the cooler hasn’t prepared for? A cooler doesn’t adjust well;. A cooler isn’t who you look at when the game is on the line.
When you give a closer a task, they over deliver. A closer will do anything to demonstrate how they are better than everyone else. If you ask two salesmen, a cooler and a closer, to sell 50 cars each, the cooler will sell 50 cars. A closer will sell 55 cars plus 15 of the customers will buy the extended warranty. A cooler wide receiver will run the route exactly as he practiced, if a defender has him covered, he won’t be open. A closer will begin to run his route but when he sees that it’s covered, he will find a different way to get open.
Closers are great. Cleaners are unstoppable.
3. A cleaner
A cleaner wins. If someone is standing in front of a cooler, they stop. A closer will find a way to get around them. A cleaner, will run right through them. A cleaner waiter memorizes all of the regulars wine order and how they like their steak. A cleaner physical therapist will have you recovered months ahead of schedule.
Coolers do the expected. Closers do the unexpected. Cleaners do the unbelievable.
A cooler will never take the game-winning shot. A closer will take the game-winning shot if he believes he has a good chance to make it. A cleaner shoots. Coolers have great games. Closers have great seasons. Cleaners have great careers.
Michael Jordan is a cleaner. So is Kobe Bryant, Tom Brady, Tiger Woods, Derek Jeter, Muhammad Ali, Cristiano Ronaldo, Serena Williams and Wayne Gretsky. So is Warren Buffett, Bill Gates, Mark Zuckerberg, Gordon Ramsey, Dwayne Johnson, Kevin Hart, Taylor Swift, Angelina Jolie, and Oprah Winfrey.
What type of winner are you?